American rapper Kendrick Lamar is set to be the main performer for the Super Bowl LIX halftime show. The upcoming halftime show for Super Bowl LIX, known as the Apple Music Super Bowl LIX Halftime Show, will take place on February 9, 2025, at the Caesars Superdome in New Orleans, Louisiana.
How much is Kendrick Lamar getting paid for headlining the Super Bowl 2025?
Kendrick Lamar isn’t getting paid for his performance at the upcoming Super Bowl LIX halftime show. The NFL has historically not paid Super Bowl halftime artists, but this is because the highly popular 13-minute slot is effectively a free concert right in the middle of a football game and a promotional opportunity for the headliner's discography. In 2016, an NFL representative told Forbes, "We do not pay the artists. We cover expenses and production costs."
The performances also have a sponsor each year. Pepsi has been one of them, but Apple Music has dominated for the past several years. The NFL and sponsors pay for amenities like the stage, lighting, and costumes.
The halftime performance has significant production expenditures, even though performers are not paid directly. Budgets for recent shows have ranged from $10 to $20 million, and they have included everything from pyrotechnics to complex stage designs. Although some musicians, like The Weeknd, have stated that they have given some of their funds to help foot the enormous tab, the NFL bears the majority of these production costs.
The Super Bowl’s halftime show’s impact on artists
The Super Bowl halftime show's true worth comes from its unprecedented exposure. Usher's 2024 performance got a huge audience, following in the footsteps of Rihanna's 2023 event, which drew 115 million people. This exposure usually results in notable boosts in music sales and streaming numbers for artists.
The NFL may pay for musicians' travel expenses, but it continues its long-standing practice of not paying performers more than the minimal union scale standards for pregame and halftime performances. Rehearsals and the actual performance usually cost about $1,000 per day under union agreements.
What is the Super Bowl halftime show?
Every American football game, regardless of the level of play, has a halftime show. A key connection to pop culture is the entertainment delivered during the Super Bowl, the National Football League's (NFL) annual championship game, which increases television viewership and national attention.
FAQs about the Super Bowl halftime show
A. The American rapper Kendrick Lamar will be the main performer at the Super Bowl halftime show (2025).
A. The Super Bowl halftime show is 13 minutes long.
A. The Super Bowl halftime show costs somewhere between $10 to $20 million.
