How much does Josh Allen earn in endorsements? Breaking down Bills' QB's earnings

One of the most entertaining quarterbacks in the NFL right now is Josh Allen. He can easily weave past opponents and toss the ball in a way that makes it look effortless. Allen's ability to hold his ground in the pocket and make big impressions on opposing defenses is surprising at times, especially considering his size.

Allen's NFL performances have elevated him to star status both on and off the field in his sixth season with the Buffalo Bills. The quarterback, who's the cover star for the 2024 Madden video game, has endorsement agreements with Nike, New Era, Gillette, Microsoft, Hyundai, FedEx, Frito Lay and Verizon, among other major companies.

Allen's most recent partnership is a multi-year agreement with Gatorade as part of a larger agreement with PepsiCo. As the newest ambassador for PepsiCo, Allen starred alongside Pro Football Hall of Famer Dan Marino in a TV campaign.

Let's examine Allen's ranking among the NFL's highest-paid brand ambassadors in 2024 below.

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Josh Allen's earnings from endorsements revealed

Josh Allen is among the NFL's top paid players in terms of endorsement deals, having made $12 million in 2024, according to Sportico. Below is a list showing the top 10 earners from endorsement deals in the league:

1) Travis Kelce (Tight End - Kansas City Chiefs) — $30 million

2) Patrick Mahomes (Quarterback - Kansas City Chiefs) — $27 million

3) Dak Prescott (Quarterback - Dallas Cowboys) — $14 million

4) Josh Allen (Quarterback - Buffalo Bills) — $12 million

5) Justin Herbert (Quarterback - Los Angeles Chargers) — $11 million

6) Trevor Lawrence (Quarterback - Jacksonville Jaguars) — $10 million

7) Aaron Rodgers (Quarterback - New York Jets) — $9 million

8) Russell Wilson (Quarterback - Pittsburgh Steelers) — $8 million

9) Jalen Hurts (Quarterback - Philadelphia Eagles) — $6 million

10) Jared Goff (Quarterback - Detroit Lions) — $5 million

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What is Josh Allen's net worth in 2024?

Josh Allen's net worth has reached $30 million in 2024, based on estimates from Celebrity Net Worth. His skill on the football field, along with endorsements and wise investments, has allowed him to amass this fortune.

Allen signed a six-year contract extension worth $258 million with the Buffalo Bills in the summer of 2021. The deal also includes $150 million in guarantees, an NFL record at the time of signing. The deal made the dual-threat QB the second-highest-paid player at his position in the league at $43 million per year.

Josh Allen isn't just interested in generating riches through NFL contracts and sponsorships but has also shown a genuine interest in making smart investment choices.

The two-time Pro Bowler demonstrated his dedication to financial flexibility by being involved in Aaron Rodgers' investing company, RX3 Growth Partners. Moreover, he has made personal investments in businesses like FL Newsletter, TMRW Sports, Hydrant and OnCore Golf.