How non-Budweiser beer brands are breaking the Super Bowl commercials tradition: Explained

One of the best opportunities for marketing brands and businesses is the Super Bowl, which attracts over 100 million people annually.

However, unlike last year's Crypto Bowl, this season's booze will be the talking point. Brewing behemoth Anheuser-Busch InBev has had the sole license to market alcoholic beverages made with malt since 1989.

Anheuser-Busch InBev made the decision to relinquish their rights and open the ad market to rivals last year. In 2023, any brewer will be able to compete, therefore Heineken, Diageo, Remy Martin, and Molson Coors will also be represented in the championship game's commercials.

Anheuser-Busch still holds the title of being the most visible sponsor, receiving three minutes of national airtime.

Making the most of their in-game purchase is Molson Coors. A few weeks before Super Bowl LVII, the firm issued a full-page ad to The New York Times asking readers which of their two major products, Coors Light or Miller Lite, should sponsor the event.

Even better, the business collaborated with online betting juggernaut DraftKings to provide customers with a share of a $500,000 prize pool to correctly predict what would appear in the Molson Coors Super Bowl commercial.

Fox Sports' executive vice-president of advertising sales, Mark Evans, claimed that the bulk of the 30-second commercials were sold for between $6 million and $7 million.

Packaged goods giants like Doritos and M&M's, movie studios and streaming services, automakers, and IT companies are among the other prominent participants in the ad run.

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Why there won't be any Crypto Ads in the Super Bowl 57?

Platforms like FTX, Crypto.com, Coinbase, and others spent a lot of money to have their advertisements broadcast throughout the event. It gave rise to the nickname "Crypto Bowl" for last year's abundance of cryptocurrency advertisements.

Due to the absence of any Crypto ads in this year's championship game, things will be significantly different this year.

The NFL did not forbid cryptocurrency businesses from running advertising during this year's championship game. Instead, when it became clear that their own futures were grim, the cryptocurrency companies themselves withdrew and chose not to spend millions of dollars on advertising.

Since the price of the most important cryptocurrencies is less than half what it was a year ago, any bitcoin business that is even somewhat lucrative is still preoccupied with staying afloat.

Two cryptocurrency advertisers had their advertising planned and ready for this year, and two more were waiting at the one-yard line. However, everyone withdrew their commitments once the FTX failed.