Laiatu Latu NIL Deal Worth

One of the top prospects in the 2024 NFL Draft, Laiatu Latu, proved his mettle as a prominent figure in the college football circuit. He was well known for his role as a defensive end for the UCLA Bruins. Originating from Sacramento, California, Latu first started his football journey at Jesuit High School, where he honed his skills as an outside linebacker and tight end.

Latu's collegiate journey began with the Washington Huskies. Latu's remarkable achievements include being named First-team All-Pac-12 and securing the College Football Comeback Player of the Year award in 2022. His impact is not confined to the game alone as he actively contributes to the community, embodying the essence of a well-rounded athlete.

Laiatu Latu NIL Deal Worth

Laiatu Latu has an estimated NIL valuation of $730K, according to On3. This includes $638k worth of roster value and $92k NIL amount. He is ranked #49 in the college football NIL ranks. Latu has ventured into the world of endorsements, notably securing a brand endorsement deal with SAXX Underwear.

Latu has also entered into an NIL deal with Newegg to promote Black Friday shopping. As part of this deal, Latu likely helps promote Newegg's Black Friday deals to shoppers, potentially through social media posts, advertisements, or other marketing channels.

Also Read: Laiatu Latu Parents

Laiatu Latu Brand Endorsement

SAXX Underwear has re-entered the NIL space with a new campaign centered around "realignment." This exciting NIL partnership comprises notable collegiate athletes, including UCLA defensive end Laiatu Latu, who forms the "All-SAXX Conference" alongside other players well-versed in the concept of "realignment."

What sets this collaboration apart is the philanthropic angle. SAXX has pledged to donate $1,000 to the Testicular Cancer Foundation for every quarterback sack recorded by the All-SAXX Conference members. These athletes will also use their social media presence and media appearances to raise awareness about testicular cancer.

Wendy Bennison, CEO of SAXX, expressed their commitment to supporting the Testicular Cancer Foundation and the enthusiasm to collaborate with some of the most prolific college football sackers, including standout defensive lineman Laiatu Latu. This partnership not only showcases the evolving landscape of NIL deals but also highlights the positive impact athletes can make through their influence and brand endorsements.