Christian McCaffrey's wife Olivia Culpo 'can't wait' for Kristin Juszczyk's new apparel brand to launch

Olivia Culpo may not be as close a friend of Kristin Juszczyk as Claire Kittle, but the two are pretty close and the triumvirate often poses for gameday pictures together and appear on each other's stories and posts on social media.

So, it came as no surprise when Culpo hyped up her friend's brand-new venture on her Instagram stories.

Juszczyk first rose to prominence when Taylor Swift, the billionaire pop star girlfriend of Kansas City Chiefs tight end Travis Kelce, wore her custom-made puffer jacket to a Chiefs game. Football fans were impressed by the design and Juszczyk's Instagram page began to blow up with follows.

Following that, her customized team outfits were worn by several other wives and girlfriends as well such as George Kittle's wife and Christian McCaffrey's wife, Olivia, herself. Eventually, she decided to spin off a brand to build on her newfound attention and success. The result of that is Off Season, a sports apparel brand, that seeks to bring chic, team-centric, fashionable clothes to football fans.

Olvia Culpo, who has a following of 5.5 million on Instagram, put up a story to show love and support for her friends' new venture. She shared the reel announcing the brand that is set to go live on Tuesday.

Olivia Culpo captioned the post: "I can't wait to get mine!!!!!!!! Go @kristinjuszczyk"

Christian McCaffrey's wife Olivia Culpo 'can't wait' for Kristin Juszczyk's new apparel brand to launch (Image Source: instagram.com/oiviaculpo)

Other NFL WAGs join Olivia Culpo in showing their support for Kristin

However, it was not just Olivia Culpo who hyped up her friend's venture on social media. Claire Kittle also posted the reel with a supportive caption, as did Jarrett Stidham's wife, Kennedy.

"UNREAL @ can't wait for this!!!!" Kennedy Stidham wrote.

"LFGGGGGGGG 1/7/25," Claire Kittle wrote in her caption.

Kennedy Stidham and Claire Kittle show their support for Kristin Juszczyk's new venture Off Season. (Image Source: instagram.com/@kennedystidham and @calirekittle)

While Claire was expected to show her support for Juszczyk, Kennedy was a surprise name. In the initial collection that will go live on Tuesday, the teams featured will be the Chiefs, San Francisco 49ers, Buffalo Bills, Detroit Lions and Philadelphia Eagles. However, the Denver Broncos won't be a part.

The reigning NFC champions may be out of the playoffs this season, but that doesn't mean that Juszczyk is going to stop making clothes for herself or other Niners wives and girlfriends. She also posted a reel declaring the same, that playoffs or no playoffs, the fits will keep rolling out.