How much can the New Heights podcast be worth in 2024? A closer look at NFL stars Travis and Jason Kelce's possible $100,000,000 valuation

Travis and Jason Kelce have been on a roll this year with their ‘New Heights’ podcast. The duo has been the center of attention for a long time, yet they haven’t seen this level of popularity before, and they are set to cash in on it big time.

Their podcast consistently ranked amongst the top podcasts in terms of listeners/viewers. One source close to the Kelce brothers, according to The Sun, shed light on the podcast’s future, which could be worth close to $100 million.

The insider revealed that each brand deal will be between $2 million and $4 million for a year-long relationship with the ‘New Heights’ podcast. According to the insider, this will make the show worth around $90-$100 million in 2024 alone. His predictions for the future are even greater, as he said (via The Sun):

“All the stars are aligned for New Heights to become one of the best podcasts in the next few years. One thing is for sure - it's going to make the brothers richer too.”

Many believe this newfound appreciation for all things Kelce is due to Travis dating pop icon Taylor Swift. The 14X Grammy-winning singer-songwriter has a huge fanbase across the globe and they are tuning in to learn more about Travis Kelce and his brother.

Travis and Jason Kelce can take New Heights podcast to new heights

The podcast started in 2022 when it was meant to only be on during the NFL season. However, with its growing popularity, the Kelce siblings kept the lights on during the offseason as well since this year. They also took their podcast on the road recently, heading back to their alma mater, the Cincinnati Bearcats.

Now that Jason Kelce is retired, he can focus more on the podcast. Meanwhile, younger brother Travis aims for the historic ‘threepeat’ with the Kansas City Chiefs. He will be splitting his time hosting the podcast while hosting the game show, 'Are You Smarter Than A Celebrity?' for Amazon's Prime Video.