How much is Rihanna getting paid for Super Bowl Halftime show 2023?

Super Bowl 57 is coming up on Sunday, February 12, which means that either one of the Kansas City Chiefs or Philadelphia Eagles will lift the Lombardi Trophy. It also means it's almost time to eat some delicious game-day food while watching epic Super Bowl commercials in between plays.

But one thing is synonymous with Super Bowl Sunday: the always memorable and, at times, incredible halftime show. This year's halftime show will feature one of the most celebrated artists performing live from the State Farm Stadium in Glendale, Arizona.

Pop icon Rihanna will headline the grand event. It will mark the superstar’s first return to the musical stage in five years.

On September 22, 2022, Rihanna was named the venerable half-time show performer. She is one of the most well-known musicians across the globe.

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Is Rihanna getting paid for performing at Super Bowl 57?

You could be mistaken for assuming that the musical superstars who offer their talents to the most important game of the year also earn millions, but this is not the case.

Even though Rihanna is this year's halftime show performer at the Super Bowl, she will not be paid for her gig at the big event. The shocking truth is that performers for Super Bowl halftime shows do not get paid for their concerts.

According to reports, the NFL pays for all expenses associated with producing the halftime show, but the performers are not paid (although the NFL foots the bill for their travel expenses).

Even a thirteen-minute gig at the halftime show can lead to soaring production costs. The 2020 performance by Shakira and Jennifer Lopez reportedly cost the NFL $13 million.

The league paid 3,000 production-related employee salaries. The bill for challenging technical aspects of the show was also included in the sum.

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Rihanna has turned down the Super Bowl before

Although Rihanna will perform at the Super Bown this Sunday, she once turned down the opportunity to headline the event in 2019. However, it wasn't due to the fact that she was not receiving a pay cheque.

In an interview with Vogue, the pop icon revealed that she had been asked by the NFL to perform at the Super Bowl halftime show. At the time, however, the NFL was dealing with the backlash to its purported blackballing of Colin Kaepernick after he began kneeling during the national anthem in 2016.

The former San Francisco 49ers quarterback knelt in protest of racial injustice in America. Rihanna also decided to stand in solidarity with Kaepernick and turned down the offer to perform in the big game.

Adam Levine and Marron 5 eventually headlined the Super Bowl halftime show in 2019.

The most expensive Super Bowl halftime performers in history

The most expensive Super Bowl halftime show took place in 2020 when Jennifer Lopez and Shakira headlined the event. As per reports, the NFL shelled out a whopping $13 million for the two Latina music icons.

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How do they pick the halftime show performers for the Super Bowl?

Since the Super Bowl is one of the most-watched events across the country, halftime performers are picked from a list that is narrowed down to the wire.

According to reports, the league considers the popularity, music genre, and the artists’ overall performance value before choosing the best performers that can appeal to its audience.

Once the league comes up with a short list, it's the host cities that pick the Super Bowl halftime performers.

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How do artists benefit from free Super Bowl performances?

Beyond receiving a sizable salary from the NFL, participating musicians also receive some tremendous advantages. Because such a large audience is assured, artists are given unparalleled exposure and a prime opportunity to advertise their most recent albums, tours, and projects.

With millions of viewers each year, the Super Bowl halftime show is one of the most sought-after engagements on live television.

However, record sales are where a performer can make the most money. According to Country Living, J-Lo, and Shakira's sales increased significantly as a result of their performance at the halftime show, by an astounding 1,013%.

Shakira and J.Lo, the headliners for 2020, were reportedly offered a "union scale" by the NFL, which is "a fraction of the six- and seven-figure sums" the performers typically receive on a regular basis.

Rihanna, on the other hand, may have another source of income. The Grammy Award winner will perform while also producing a documentary for Apple TV+. According to multiple sources, she will broadcast all of the major performance details, including excerpts from the halftime show and rehearsals.

This could be similar to what J.Lo did after her performance with the Halftime Netflix release.

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