IN PHOTOS: Tom Brady takes front row seats in Monaco as E1 team wins boat race

Tom Brady has many ventures post-retirement. He is set to begin his record-breaking tenure as Fox's lead analyst in September; his TB12 brand is still selling supplements, apparel and accessories; and pending league approval, he may be buying into the Las Vegas Raiders.

But there is one thing that fans did not notice until now: he also has his own E1 (electric boat racing) team. That said, Brady was in attendance on Sunday as pilots Sam Coleman and Emma Kimilainen won the race in Monaco.

He reacted to the win by sharing a post on his Instagram story:

Tom Brady reacts to his eponymous team winning the E1 (eletric boat racing) Championship

Team Brady has been mostly dominant so far, winning the first two races in Jeddah and Venice, before being beaten by Teami Miami—owned by media agency company Magnus—in Marbella.

Heading into the race in Cernobbio next month, Team Brady holds a 13-point lead over Miami-Magnus.

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How Tom Brady's E1 venture came to be

So, what exactly is this Team Brady E1 thing that most fans have not heard about? Back in May, Forbes and Tom Brady held an interview in which he discussed how he got into the electric race boat championship. According to him, it began when he met its co-founder Alejandro Agag, who is also the chairman of Formula E.

“He told me about what he was doing with this racing championship... I love being involved in sports and competition and thought this was a great way, in this second career of mine, to still be involved in great teams and teamwork and enjoy the comradery, chemistry, competition, all the things that I've loved my entire life," said Brady.

Team Brady is helmed by Ben King and Joe Sturdy.

“I've seen Tom say in the past that you don't necessarily have to be the best at the beginning, but you have to work hard to improve all the time. The fact we're willing to put in that hard work takes the pressure off a little bit because we can only do our best,” said Sturdy, who also worked as an engineer in F1.

And according to Brady, his ownership of the E1 team is a role reversal of his playing days:

“The relentless pressure that people put on me really forced me to deal with it as well. Now the tides have turned. Now I get to put pressure on them.”

The E1 season finale will be held in Hong Kong on November 10.