Dallas Cowboys owner Jerry Jones has overseen a remarkable period of growth for 'America's Team,' a label that has stood true over the years. As of 2024, the Cowboys are still the world's most valuable sports franchise.
In Forbes' latest assessment, they are worth $10.1 billion. Owing to their $800 million in local revenue in 2023, the Cowboys are flush with cash, even if they haven't won a Super Bowl since 1996.
In any case, certain rumors insisted that Jones was not content with owning the world's most valuable sports franchise. The Cowboys head was linked with a move to buy North London's Tottenham Hotspur, a team that plays Premier League soccer in the United Kingdom.
Tottenham's new stadium has also played host to a string of NFL London games over the past few years. However, CBS Sports insider Ben Jacobs dispelled those rumors this week.
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"No truth in suggestions Dallas Cowboys owner Jerry Jones is in talks to buy Tottenham. In addition, Spurs are exploring strategic and minority investors rather than a full sale," Jacobs wrote while reporting on the rumor on social media platform X.
Tottenham Hotspur are currently owned by the ENIC Group. Forbes estimates the team's value at $3.2 billion in 2024, making them the eighth-most valuable soccer franchise in the world.
Cowboys owner Jerry Jones facing bigger decisions closer to home
When it comes to their finances, the Cowboys are in the pink of health. They have a huge $2.5 billion gap on the NFL’s second-most-valuable team, the Los Angeles Rams. That figure widens to $7 billion over the NFL's least valuable franchise, the Cincinnati Bengals
However, the on-field product leaves a lot to be desired. Heading into Week 14, the Cowboys are 5-7 with no hope of making the playoffs. Not having Dak Prescott under center has further hurt their chances of playing meaningful football in January.
The Cowboys will now have to look forward to the 2025 NFL Draft where they will be handed a chance to retool the roster. Dallas infamously didn't make a big move in the offseason despite being strongly linked with MVP contender Derrick Henry, who was training in Dallas in the offseason.
Instead, the Cowboys brought Ezekiel Elliott back and later signed Dalvin Cook to the roster to complement Rico Dowdle in the running back room.
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