"Kendrick won the beef easily": NFL fans react as Drake teams up for exclusive OVO merch collaboration

Singer Drake has pulled off a high-profile collaboration with the NFL, one and a half months ahead of his rival, Kendrick Lamar's 2025 Super Bowl LIX halftime show on Feb. 9.

The "Once the U My Everything" singer's partnership made headlines on X and NFL fans were quick to come up with their opinions.

"No Steelers? Yeah, Kendrick won the beef easily," wrote one fan since the collection only includes eight prominent teams, Steelers not being one of them.

Another fan commented, "The Giants one looks fire."

Meanwhile, a third fan noted, "Okay, so the NFL and OVO collab'd? Guess we're getting a whole new flock of stylish touchdowns now. Gonna be a hoot to see these fits on the field."

Announced on Instagram on Dec. 11, OVO feat. National Football League's “Gridiron Collection" features football-inspired apparel with OVO’s signature owl logo.

Highlighted items are sideline puffer jacket and training pullover for the eight teams. Starting on Dec. 13, they will be available both online and in select stores.

OVO x NFL collaboration started its first capsule collection two years ago

Ahead of the Eagles vs Chiefs Super Bowl clash in 2023, Drake's lifestyle brand, October’s Very Own (OVO), first teamed up with the league on February 3, 2023.

Like the third edition which was released on Dec. 11, 2024, the first collection, including varsity jackets, hoodies and tees, also had NFL team logos and OVO’s owl emblem.

For this inaugural drop, teams included the Dallas Cowboys, San Francisco 49ers, Miami Dolphins and Green Bay Packers. Moreover, Drake also brought in Lil Wayne and Benny the Butcher for the campaign.

The second capsule of the OVO feat. National Football League collaboration, which dropped in Dec. 2023, ahead of the Chiefs vs. 49ers Super Bowl, introduced eight additional teams. These were Falcons, Chiefs, Saints, Jets, Eagles, Steelers, Patriots and Seahawks.

The collection had varsity jackets, hoodies, mini helmets and hats. Like the first edition, this time popular artists like Snoop Dogg, Birdman and Action Bronson were brought in to represent various teams.