"No one is buying" "Fire a** cereal box": NFL fans divided over Jason and Travis Kelce's new cereal mix

A week ago, General Mills launched an ad campaign featuring Jason and Travis Kelce. The commercials teased that the brothers were going to launch a new cereal mix. It would combine three of their favorite cereals - Cinnamon Toast Crunch, Lucky Charms and Reese's Puffs.

NFL insider Dov Kleiman, took to X to share a picture of the "Kelce Mix" that launched today. The colorful box features the Kelce brothers, with Travis' arm over Jason's shoulders.

The elder brother was excited about the new cereal mix, and said:

"The only thing Travis and I know more about than football is cereal — so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix." (H/T Genral Mills)

One fan was excited about the new cereal mix and was especially impressed by the cereal box.

"That's a fire a**ecereal box. Imma get this for sure"

However, that was not the general feeling all over.

"No one is buying this 😭"

Fans were polarised, some expressing their dislike for the new cereals, while some said that they would buy it.

"NGL I’m trying that out!" one fan said that he was surely going to try out the new cereal mix.

"NATIONAL TREASURES" another user gave props to the Kelce brothers for launching the mix cereal.

"Not sure how anyone thought combining two of the most sugar packed cereals together was a good idea" one user expressed concern at the amount of sugar in the cereal.

"I’d rather eat razor blades" another user expressed his dislike for the new cereals.

Jason and Travis Kelce bag $100 million deal

The Kelce brothers launched their "New Heights" podcast in 2022 where they talked about football, their personal lives and invited other stars for interviews.

Earlier this week, the brothers announced that they had signed a three-year deal valued at $100 million, which gave Amazon's Wondery audio network exclusive multimedia rights to the podcast.

Speaking about the deal, the brothers had this to say:

"We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to New Heights!" (H/T Newsbytes)

Last year the podcast's popularity sky-rocketed thanks to Travis' rise to stardom due to his relationship with Taylor Swift. This year, fans hope to see her in atleast one episode.