Shedeur Sanders inks new deal with $12,220,000,000 company ahead of 2025 NFL draft

Modified Apr 14, 2025 03:52 GMT

NFL: FEB 28 Scouting Combine - Source: Getty — Shedeur Sanders has a new endorsement deal with Ralph Lauren - Source: Getty

Shedeur Sanders is undoubtedly the most polarizing prospect in the 2025 NFL draft. Praised for his voluminous accuracy, toughness, and confident mentality, but also being criticized for his lack of mobility and pocket awareness, and alleged sense of entitlement.

Supporters and detractors cannot deny that Shedeur is charismatic, which explains why he was linked to the big-money franchises in New York and Las Vegas. Sanders proved the same by announcing a deal with the $12.2-billion fashion company Ralph Lauren.

In the video below, the Colorado Buffaloes quarterback can be seen endorsing its Polo 67 EDP perfume:

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This is not Shedeur Sanders' first time endorsing fashion products, as he walked the runway for Louis Vuitton last year. Nor is this his first major endorsement deal of the past week - that being with trading card company Panini America.

Shedeur Sanders should not go to top three teams in NFL draft, hopes Louis Riddick

For quite some time, the New York Giants were said to be the most sensible destination for Shedeur Sanders - a struggling team in the world's largest media market in need of a quarterback after Daniel Jones' departure in the middle of the 2024 season.

In the months since then, he has fallen out of the Top 3 conversation amidst concerns regarding the longevity of his playing style and character. According to Louis Riddick, that fall may actually be beneficial to him.

Speaking on ESPN's First Take on Wednesday, the former safety and current analyst said:

“Shedeur is someone that wants to be collaborative, someone that you want to talk with. He doesn’t like to be told, ‘This is the way we’re going to do things, and you’re just going to need to fall in line.’ He’s earned that right because of the way he’s played... And I hope he doesn’t go in the top three picks. I think his camp would tell you the same thing.”

He then revealed some possible "good fits":

“I do feel like him going to a place like New Orleans or going to a place like Pittsburgh or Las Vegas, I think they would be very good fits for him.”

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The 2025 draft will be held from April 24 to 26 in Green Bay.

About the author

Andre Castillo is an NFL journalist at Sportskeeda who holds a Bachelor’s degree in English and Master’s degree in Journalism. He has over seven years of working experience and has also covered MMA with FanSided, wrestling with The Sportster, and automobiles with Hot Cars.

Andre follows the New York Jets and the Washington Commanders, mostly because he likes their colors. His favorite position is tight end, and players like Mark Andrews and Travis Kelce have always drawn Andre's attention when watching a game. Bill Belichick is his favorite coach, and his all-time favorite Super Bowl is the XLII edition, when the underdog New York Giants upset the then-undefeated New England Patriots.

If he can change one moment in NFL history, it will be from the NFC Championship Game in January 2019. In that game, a highly controversial no-call cost the Saints what would have been Drew Brees' second Super Bowl visit, where he would have faced Tom Brady and the Patriots.

Andre is always on the lookout for fresh perspectives in a story and ensures complete factual accuracy by double-checking all information before using it in his articles. He has an innate understanding of how to present information in an efficient and compelling way.

Outside the writing realm, Andre is a professional licensed teacher. His hobbies include watching UFC, MotoGP, playing the piano, and travelling.

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