WATCH: Kyle Juszczyk's wife Kristin gives fans behind-the-scenes look at her NFL 'Off-Season' brand

San Francisco 49ers FB Kyle Juszczyk's wife, Kristin, is transforming the off-season into a season of style with her fashion brand, "Off Season."

On Tuesday, the NFL's Instagram account shared a video (tagging Kristin and Off Season), giving fans an exclusive behind-the-scenes look at the creation of Kristin’s brand.

The video montage shows models shooting in her custom designs and Kristin herself wearing the pieces during game days. The biggest moment of the video comes from Taylor Swift, who wore a custom-made puffer jacket designed by Kristin to a Kansas City Chiefs game in January 2024. The jacket was inspired by Travis Kelce's jersey, which pushed Kristin into the spotlight.

WATCH: Kyle Juszczyk's wife Kristin gives fans a behind-the-scenes look at her NFL 'Off-Season' brand. (Source: (Via Instagram/ @NFL)

There were clips of Olympic gold medalist Simone Biles and Twilight star Taylor Lautner wearing Kristin’s designs from 2023.

Kyle Juszczyk's wife Kristin turned her fetish for game day fashion into a year-round "Off-Season" brand

What began as a creative hobby designing unique outfits for her husband's game days has now become a full-fledged brand, which launched on Tuesday.

In the voiceover of the IG Post, Kristin opened up about her career growth.

"I know, you know, players look good, feel good, play good, and I wanted to make the fans feel that way in the stands too. You know, everyone deserves to feel like the best version of themselves," she said.

Side by side, Kristin's focus is on quality with style:

"I wanted to create a line to where quality and fashion are not the afterthought when it comes to sports, and they work, they blend well and they work well together, and this is where all came from."

Kyle Juszczyk's wife's other aim was to create versatile pieces that can be worn year-round, not just on game days.

"I really want this line to feel like this isn't something that you are only wearing for a specific date," she said. "This is something that you are wearing season route. You're wearing it for every moment, every season through different leagues. ... it doesn't matter if you're wearing it during football season or if you're wearing it in the offseason. I wanted to create something that is completely 365 24/7 that's off."

Truly, "Off-Season" lives up to its all-encompassing vision.