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Rihanna returned to the stage for the first time since 2016 with a Super Bowl halftime performance that had everyone talking.
The 34 year old singer wowed hundreds of millions of viewers with a minimalist take on the performance. While there were plenty of dancers and moving stages, there weren't the high wire acts and pyrotechnics as in years past.
With viewers singing some of her classic songs in their living rooms, it apparently brought up a lot of eager fans ready to once again listen to Rihanna's music.
On Tuesday morning, Rihanna's music saw a jump in Spotify streaming due to her Super Bowl LVII halftime performance. Her music saw a 640 percent increase in streaming on the platform in less than 48 hours.
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This has led many to now officially understand the attraction that performing at the Super Bowl halftime show has. Artists are not paid for their performances, they are given a budget on how much they can spend to put the show on. As seen with The Weeknd, sometimes they take money out of their own pockets to create an even bigger show.
But not receiving a paycheck is more than worth it for the exposure and success that the artists receive afterwards. The streaming increase that Rihanna has seen on Spotify will definitely pay her handsomely, as will the upcoming deals and opportunities that she will have after the performance.
Rihanna's Super Bowl halftime performance brought in more viewers than the game
Super Bowl LVII, brought in 113 million viewers between cable and streaming customers. While that number was impressive for one singular sporting event, the number of viewers for Rihanna's halftime show was even greater.
Rihanna's halftime show raked in 118.7 million viewers, which is more than five million viewers than the game brought in. This shows that that millions of viewers tuned in specifically for the show rather than the football.
That not only helps Rihanna, but also the promoter, Apple Music. They clearly did a great job at selecting Rihanna as the performer. As she was getting back on stage for the first time in years, she attracted a large audience.
Rihanna was able to do just that and her surprise pregnancy announcement had social media buzzing.
