#2 Coca-cola: 'Mean' Joe Greene (1980)
This campaign from Coca-Cola features the now-retired defensive tackle Joe Greene of the Pittsburgh Steelers. Known as 'Mean' Joe Greene for his hard-hitting tackles, the advert sees the defensive lineman hobbling to the locker room after he seems to have picked up an injury.
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A boy tries to cheer him up on his way and offers Greene his coke. While Greene originally refuses, he gives in to the pleas of the kid and gulps down the bottle of Coca-Cola. As the boy exits the frame, Greene stops him and gives him his jersey while sporting a smile.
The advert conveys the message that a bottle of Coca-Cola made the day better for even Mean Greene, thereby highlighting the notions of fun and happiness that Coke associates its beverages with.
#1 Budweiser: Whassup? (1999)
Surely the most iconic Super Bowl commercial ever, the Whassup campaign from Budweiser shows two friends asking each other what they were doing. This slowly turns into a whole group blurting 'Whassup?' with their tongues out.
The advert, targeted mostly at young adults, earmarked the notions of fun and camaraderie among friends, something that the Budweiser brand in itself stands for. No wonder this telephonic exchange among a few pals soon became a pop culture phenomenon.