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#10 Reebok: Terry Tate Office Linebacker (2003)
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One of the most iconic Super Bowl ads of all time features Lester Speight portraying Terry Tate the Linebacker who punishes office employees who are inefficient by tackling them. As a result, the staff becomes way more productive at what they do.
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This campaign does not promote any particular Reebok product. Instead, it puts Reebok itself in the spotlight by associating the brand with some extremely aggressive work ethic.
#9 Snickers: You're not you when you're hungry (2010)
This Super Bowl commercial from Snickers was where it all started for the "You're not you when you're hungry" slogan that the brand is known for today. In the video, a group of friends are playing football but one of them is behaving like an old and senile Betty White.
The cause? Hunger. The solution? A bar of Snickers. After having the chocolate, Betty White turns into a young man who seems alright now. The message? Whenever you're hungry, grab a bar of Snickers to sort yourself out.
