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#6 Pepsi: Chimp experiment (1994)
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In this advert, Pepsi decided to run an experiment using two chimps. While one would only be fed Coke, the other would only be fed Pepsi. The chimp who drank only Coca-Cola would go on to develop useful skills while the chimp who drank only Pepsi would escape and vanish.
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It would be later revealed that the latter was chilling by the beaches having a lot of fun. Both Pepsi and Coca-Cola would associate the experiences of fun and happiness with their beverage at the time. With this campaign, Pepsi would try to explain that their product would bring consumers more joy than Coca-Cola.
#5 FedEx: Caveman (2006)
To showcase that they are the best in the logistics department, FedEx take us back to the Jurassic Age where a caveman tries to deliver a package with the help of a Pteranodon (flying dinosaur for dummies). But the poor chap is gobbled alive by a larger counterpart mid-flight.
The caveman returns to the cave to inform his boss that the package didn't make it who in turn asks our guy whether he used FedEx. The former argues that FedEx hasn't been invented yet but the latter doesn't care. Moral of the story? Always use FedEx to ensure safe delivery of your packages.
