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#4 Monster: When I grow up (1999)
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Brands have used kids to send a hard-hitting message several times over the years. The same was the case this time as well.
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One of the biggest job portals in the world at the time, Monster.com explained to viewers that the platform can always help individual find jobs as per their preferences with the underlying message to not stay put in jobs that they did not like. The use of monochrome in the advert also added to the lasting impact of this brilliant campaign.
#3 Old Spice: The Man Your Man Could Smell Like (2010)
Back in the late 2000s, most men's grooming products would be appeals to men as to how attractive they could look if they would use a particular product. Old Spice changed the game completely when they used former wide receiver Isaiah Mustafa to appeal to the ladies as to how their partners could smell and look as good and confident as Mustafa if they used Old Spice bodywashes.
The advert was one the most viral ever in Super Bowl history and has over 55 million views just on YouTube. As per Nielsen, it did increase sales by 11% so that's a win-win for all!
