Super Bowl LIX is scheduled to take place on February 9, 2025. The championship game pits the American Football Conference (AFC) champion Kansas City Chiefs against the National Football Conference (NFC) champion Philadelphia Eagles. However, while a large majority of fans are indubitably waiting for the game, many are also tuning in to watch the smorgasbord of ads on the show. The Super Bowl brings out the best in companies as they churn out big-budget commercials to make the most of the ad space.
The cost of Super Bowl ads over the years
With Super Bowl LIX set to attract over 120 million viewers on the 9th of February, major brands started buying up ad space nearly six months ago. So much so, that Fox reported that they had sold off the bulk of their Super Bowl LIX ad space by August. However, that didn’t stop the demand with brands and companies looking to capitalize on the attention that the championship game was going to get.
That was despite the cost of a 30-second ad set around $7 million with a few brands paying well above that figure, as per Forbes. As per the report, brands were willing to invest upwards of $8 million to run ads during Fox’s 2025 Super Bowl broadcast. That being said, here is the cost of 30-second Super Bowl ads since 1967:
| Year | Super Bowl | Cost |
| 1967 | Super Bowl 1 | $37,500 |
| 1968 | Super Bowl 2 | $54,500 |
| 1969 | Super Bowl 3 | $55,000 |
| 1970 | Super Bowl 4 | $78,200 |
| 1971 | Super Bowl 5 | $72,500 |
| 1972 | Super Bowl 6 | $86,100 |
| 1973 | Super Bowl 7 | $88,100 |
| 1974 | Super Bowl 8 | $103,500 |
| 1975 | Super Bowl 9 | $107,000 |
| 1976 | Super Bowl 10 | $110,000 |
| 1977 | Super Bowl 11 | $125,000 |
| 1978 | Super Bowl 12 | $162,300 |
| 1979 | Super Bowl 13 | $185,000 |
| 1980 | Super Bowl 14 | $222,000 |
| 1981 | Super Bowl 15 | $275,000 |
| 1982 | Super Bowl 16 | $324,300 |
| 1983 | Super Bowl 17 | $400,000 |
| 1984 | Super Bowl 18 | $368,200 |
| 1985 | Super Bowl 19 | $525,000 |
| 1986 | Super Bowl 20 | $550,000 |
| 1987 | Super Bowl 21 | $600,000 |
| 1988 | Super Bowl 22 | $645,500 |
| 1989 | Super Bowl 23 | $675,500 |
| 1990 | Super Bowl 24 | $700,400 |
| 1991 | Super Bowl 25 | $800,000 |
| 1992 | Super Bowl 26 | $850,000 |
| 1993 | Super Bowl 27 | $850,000 |
| 1994 | Super Bowl 28 | $900,000 |
| 1995 | Super Bowl 29 | $1.15 million |
| 1996 | Super Bowl 30 | $1.085 million |
| 1997 | Super Bowl 31 | $1.2 million |
| 1998 | Super Bowl 32 | $1.29 million |
| 1999 | Super Bowl 33 | $1.6 million |
| 2000 | Super Bowl 34 | $2.1 million |
| 2001 | Super Bowl 35 | $2.2 million |
| 2002 | Super Bowl 36 | $2.2 million |
| 2003 | Super Bowl 37 | $2.2 million |
| 2004 | Super Bowl 38 | $2.3 million |
| 2005 | Super Bowl 39 | $2.4 million |
| 2006 | Super Bowl 40 | $2.5 million |
| 2007 | Super Bowl 41 | $2.385 million |
| 2008 | Super Bowl 42 | $2.699 million |
| 2009 | Super Bowl 43 | $2.999 million |
| 2010 | Super Bowl 44 | $2.954 million |
| 2011 | Super Bowl 45 | $3.1 million |
| 2012 | Super Bowl 46 | $3.5 million |
| 2013 | Super Bowl 47 | $3.8 million |
| 2014 | Super Bowl 48 | $4 million |
| 2015 | Super Bowl 49 | $4.25 million |
| 2016 | Super Bowl 50 | $4.5 million |
| 2017 | Super Bowl 51 | $5 million |
| 2018 | Super Bowl 52 | $5.2 million |
| 2019 | Super Bowl 53 | $5.3 million |
| 2020 | Super Bowl 54 | $5.6 million |
| 2021 | Super Bowl 55 | $5.5 million |
| 2022 | Super Bowl 56 | $6.5 million |
| 2023 | Super Bowl 57 | $7 million |
| 2024 | Super Bowl 58 | $7 million |
| 2025 | Super Bowl 59 | $7 million to $8 million |
FAQs about Super Bowl
A. Super Bowl 2025 will take place at the Caesars Superdome on 9th February 2025.
A. The New England Patriots have the most Super Bowl appearances with 11 and are tied for the most wins (6) with the Pittsburgh Steelers.
A. The Super Bowl will be televised in the United States by Fox and streamed on Tubi.
