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Josh Harris is expected to officially take charge of the Washington Commanders soon, once his $6.05 billion sale is approved. It will be the largest sale in American sports franchise history.
Despite this exciting new chapter about to dawn, there are a lot of things for him to address. One of them is rebranding the franchise, which has fallen from grace under the ownership of the much-maligned Dan Snyder.
But changing a brand name is not easy. It requires consultation and feedback. Trademarks and copyrights need to be considered and filed among other things.
NFL fans are claiming that Josh Harris could save some bucks on design if he hires a TikTok star. A creator by the name of Emily Morgan recently posted a video reimagining the Detroit Lions logo, which received positive feedback from the NFL. community.
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It created quite a ripple in the Commanders fanbase, with fans imploring Josh Harris to go and hire her to design their new logo.
Here is a selection of responses to her creation.
Does Josh Harris need to fix the Commanders logo?
Josh Harris must first decide if he should change the logo at all. There are many other pressing concerns, starting with finding a quarterback. Perhaps a splashy trade for Lamar Jackson would be a good start to his tenure. He also needs to focus on the stadium and re-engaging the fanbase to turn up to games again, so they can fill up the FedEx Field.
He can then move to rebranding the franchise, if needed. Furthermore, even if the name is changed, he does not necessarily need to change the logo. Unlike other teams, the Commanders' logo represents the city and not the franchise.
As long as they remain in Washington or represent that area, the current "W" should be just fine. Fans, however, might demand more than just a serviceable logo from Josh Harris, and then it becomes a different conversation altogether.
While there will be time to discuss this, Emily Morgan has definitely put herself in the limelight. If she ever needs someone to pitch her work to the new Washington Commanders boss, all she has to do is ask her legions of football fans on social media.
