What is the 'NFL Rookie Premiere'? All you need to know about the league's marquee event

The NFL Players Association launched the 'NFL Rookie Premiere' 30 years ago in an effort to elevate the status of emerging professional athletes. The annual event is based on group licensing rights and cultivating connections between players and brand partners. The event introduces novices to possible business partners over the course of four days.

The 'Rookie Premiere' is intended to be an educational workshop for aspiring young football players who will be required to collaborate with numerous companies during their careers. It also has the players wearing their full club kit for the first time since they were drafted.

Players like top-drafted Chicago Bears quarterback Caleb Williams, who reportedly made over $10 million in NIL deals during his time in college, will find great value in the NFL Rookie Premiere event.

The former USC quarterback is one of forty NFL rookies clustered with brands, posing for pictures, and signing a ton of football cards this week at 'Rookie Premiere' in Los Angeles.

The Rookie Premiere this year kicked off on May 16 and will function as a service to introduce rookies to possible business partners.

The Complete Player List for the 2024 'NFL Rookie Premiere'

The 40 draftees from the 2024 NFL Draft Class who were invited to the annual 'Rookie Premiere' event in Los Angeles have been named by the NFLPA. All of their names are listed below:

• Adonai Mitchell, wide receiver, Indianapolis Colts
• Audric Estime, running back, Green Bay Packers
• Blake Corum, running back, Los Angeles Rams
• Bo Nix, quarterback, Denver Broncos
• Braelon Allen, running back, New York Jets
• Brenden Rice, wide receiver, Los Angeles Chargers
• Brian Thomas Jr., wide receiver, Jacksonville Jaguars
• Brock Bowers, tight end, Las Vegas Raiders
• Bucky Irving, running back, Tampa Bay Buccaneers
• Caleb Williams, quarterback, Chicago Bears
• Dallas Turner, outside linebacker, Minnesota Vikings
• Drake Maye, quarterback, New England Patriots
• Jalen McMillan, wide receiver, Tampa Bay Buccaneers
• Ja'Lynn Polk, wide receiver, New England Patriots
• Ja'Tavion Sanders, tight end, Carolina Panthers
• Jayden Daniels, quarterback, Washington Commanders
• Jaylen Wright, running back, New England Patriots
• Jermaine Burton, wide receiver, Cincinnati Bengals
• JJ McCarthy, quarterback, Minnesota Vikings
• Joe Milton III, quarterback, New England Patriots
• Jonathon Brooks, running back, Carolina Panthers
• Jordan Travis, quarterback, New York Jets
• Keon Coleman, wide receiver, Buffalo Bills
• Ladd McConkey, wide receiver, Los Angeles Chargers
• Laiatu Latu, defensive end, Indianapolis Colts
• Luke McCaffrey, wide receiver, Washington Commanders
• Malachi Corley, wide receiver, New York Jets
• Malik Nabers, wide receiver, New York Giants
• Marshawn Lloyd, running back, Green Bay Packers
• Michael Penix Jr., quarterback, Atlanta Falcons
• Michael Pratt, quarterback, Green Bay Packers
• Ricky Pearsall, wide receiver, San Francisco 49ers
• Roman Wilson, wide receiver, Pittsburgh Steelers
• Rome Odunze, wide receiver, Chicago Bears
• Spencer Rattler, quarterback, New Orleans Saints
• Trey Benson, running back, Arizona Cardinals
• Troy Franklin, wide receiver, Denver Broncos
• Will Shipley, running back, Philadelphia Eagles
• Xavier Legette, wide receiver, Carolina Panthers
• Xavier Worthy, wide receiver, Kansas City Chiefs

The 2024 'NFL Rookie Premiere' event will run through Sunday, May 19.