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It’s official: NFL Sunday Ticket has a new home.
The league today announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the rights to exclusively distribute NFL Sunday Ticket to consumers in the country starting with the 2023 NFL season.
This announcement will plump up the salary cap and lead to increased visibility for Sunday games, along with a host of other changes. Furthermore, questions remain as to just how much the new subscription fee for YouTube TV would be, considering the addition of NFL Sunday Ticket to the package.
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The deal was just concluded, so you can expect more details in the coming days and weeks.
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What is the NFL Sunday Ticket?
An NFL Sunday Ticket is an initiative that allows fans, followers, and casual observers to watch live league Sunday games via streaming. This is one of the more popular American sports streaming services. The league currently partners with DirecTV to provide Sunday Ticket.
It is important to note that Sunday Ticket has been around long before streaming became a thing. Sunday Ticket began in 1994 and offered fans a chance to watch any league game they wanted. Sunday Ticket broadcasted games that were not available on local channels.
This further expanded in recent years as streaming became a primary means of sports consumption. In the United States of America, Sunday Ticket is made available via DirecTV. Furthermore, a separate online-only subscription option is available to schoolgoers and those who cannot otherwise gain access to DirecTV.
Why is YouTube TV trending?
YouTube TV is trending because Google is in talks to acquire the rights to the Sunday Ticket. The league has been reported to be in advanced talks to grant Google's YouTube exclusive rights to the NFL Sunday Ticket. If this agreement goes through, then that will spell the end of the NFL's current partnership with DirecTV. YouTube TV is one of the fastest-growing streaming platforms, as they have acquired shows across different subgenres. This is largely helped by the wealth of funds available to Google, and it has ensured that YouTube surpasses streaming giant Netflix as the most visible streaming platform worldwide.
YouTube TV is trending because a deal between YouTube and the league will break the sports internet. It will likely cause a spike in membership. Members could enjoy other shows exclusive to YouTube TV.
A closer look at the proposed streaming deal between the NFL and YouTube TV
The proposed streaming deal between the NFL and YouTube will surpass the current deal between the league and DirecTV. The deal between the league and DirecTV is valued at $1.5 billion annually for the Sunday Ticket rights. The details are still being hashed out, but expect Google to possibly pay double the fee that the league receives from DirecTV.
Google and YouTube TV have much to gain from this likely partnership, and they should profit with time. We will keep you updated as the details of the potential blockbuster deal become clearer to the general public.
