Will Kendrick Lamar get paid for 2025 Super Bowl halftime show? Everything we know so far

Modified Feb 09, 2025 17:05 GMT

Will Kendrick Lamar get paid for 2025 Super Bowl halftime show? Everything we know so far

Kendrick Lamar, a 20-time Grammy Award winner and one of the most respected rappers in the game, will headline the 2025 Super Bowl halftime show. With Lamar set to perform an array of hits, let's look at how much he'll earn from his 2025 Super Bowl halftime show performance.

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Will Kendrick Lamar get paid for the 2025 Super Bowl halftime show?

According to The Independent, Kendrick Lamar will not be compensated for his Super Bowl halftime performance. However, the report states that the NFL will cover all the expenses involved in the halftime performance.

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A representative of the NFL confirmed to The Independent that:

"The NFL covers all costs associated with the Halftime show and does pay the halftime performers' union scale for Lamar's crew".

However, that's not to say Lamar's presence on the stage will not benefit his brand. The Campton-born superstar's performance will be viewed by over 100 million worldwide, which could do wonders for his brand.

A recent example of an artist experiencing the Super Bowl is Rihanna. The Barbadian singer saw her Fenty Beauty sales rise and renewed interest in her musical catalog. Her megahit "Umbrella" reportedly saw a 640% increase in streams.

It won't be surprising to see Lamar's tracks see a similar increase after Super Bowl 2025.

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Is Kendrick Lamar the first rapper to perform at the Super Bowl halftime show?

No, Kendrick Lamar isn't the first rapper to perform at the Super Bowl. There have been several rappers to grace the stage of the biggest game in American football.