Shedeur Sanders is a collegiate football quarterback for the Colorado Buffaloes, representing the University of Colorado Boulder in the Big 12 Conference. A former player for the Jackson State Tigers, he developed his football skills at Trinity Christian School in Cedar Hill, Texas, United States. He has been the recipient of the Jerry Rice Award, Deacon Jones Trophy as well as several other accolades in his college football career, as of December 2024.
Shedeur Sanders' NIL deal worth in 2024
According to On3's data, Shedeur Sanders NIL deals are worth $6.5 million, as of December 2024. His NIL deals include brands like Beats by Dre, BRADY, Gatorade, PLB Sports, Actively Black, Mercedes-Benz, Google, Under Armour, Oikos, Urban Outfitters, Topps, 5430 Alliance, and Nike. Notably, he is the first college football player to sign a NIL deal with Nike in 2024, as per On3. As of December 2024, Shedeur Sanders ranks #1 in both college football NIL rankings and NIL 100 rankings, as per On3.
Read More:- Shedeur Sanders Parents
Shedeur Sanders' NIL deal tracker
Shedeur Sanders has numerous endorsement deals as a result of his various NIL deals. He has endorsement deals present with different brands like Beats by Dre, BRADY, Gatorade, PLB Sports, Actively Black, Mercedes-Benz, Google, Under Armour, Oikos, Urban Outfitters, Topps, 5430 Alliance, and Nike, with him being the first college football player to sign a NIL deal with Nike, according to On3.
| Date of Deal Announcement | Nil Deal Brand |
| 8/28/24 | Nike |
| 8/21/24 | Beats by Dre |
| 3/26/24 | 5430 Alliance |
| 11/20/23 | |
| 9/18/23 | Topps |
| 9/13/23 | Urban Outfitters |
| 8/24/23 | Beats by Dre |
| 2/12/23 | Oikos |
| 11/30/22 | Under Armour |
| 11/20/22 | |
| 11/14/22 | Mercedes-Benz |
| 10/19/22 | Actively Black |
| 9/28/22 | PLB Sports |
| 1/27/22 | Gatorade |
| 12/16/21 | BRADY |
| 8/01/21 | Beats by Dre |
Shedeur Sanders' Nike deal
Shedeur Sanders, the Colorado quarterback, signed a major Name, Image, and Likeness (NIL) deal with Nike, which will include footwear and apparel, as per Nike Football's official Instagram account. With Nike, he joins his father Deion Sanders in a partnership with the iconic brand.
Shedeur Sanders' Mercedes NIL deal
In November 2022, Sanders agreed a deal with Mercedes-Benz, promoting the company's new electric EQB SUV. As part of this collaboration, he received a 2022 EQB model, which starts at approximately $55,550. This partnership was facilitated by WME Sports.
Shedeur Sanders' Gatorade NIL deal
In February 2023, Shedeur Sanders made history by becoming the first athlete from an HBCU to sign an NIL deal with Gatorade. As part of the deal, Sanders promotes Gatorade’s focus on performance and hydration through campaigns and public appearances, as of December 2024.
Shedeur Sanders' Google NIL deal
Sanders' partnership with Google was announced in November 2023.
Shedeur Sanders' charity work
Shedeur Sanders has also engaged in charity work off the field. He visited Fred Thomas Park and presented equipment and uniforms worth $45,000 to the N.E.D. Falcons Youth Organization, as per Sports Illustrated. This was done through his partnership and NIL deal with Gatorade. They also received a Gatorade Equity of $5,000 in Sports Community Grant, as per Sports Illustrated.
FAQs on Shedeur Sanders
A. Shedeur Sanders has several high-profile deals with Nike, Gatorade, Google, Urban Outfitters, and EA Sports, among others.
A. Shedeur Sanders honed his football skills at Trinity Christian School in Cedar Hill, Texas, United States.
A. Shedeur Sanders is sponsored by Nike.
A. Shedeur Sanders' NIL deal valuation stands at $6.5million, as of December 2024.
