Shedeur Sanders is an American quarterback and played the 2024 season as a senior for the Colorado Buffaloes, representing the University of Colorado Boulder in the Big 12 Conference. Before joining the Buffaloes, he played for the Jackson State Tigers. Shedeur Sanders completed his schooling at Trinity Christian School in Cedar Hill, Texas, United States. He has been the recipient of the Jerry Rice Award and Deacon Jones Trophy, as well as several other accolades in his college football career, as of April 2025.
Shedeur Sanders' NIL deals
Shedeur Sanders's NIL deals include brands like Beats by Dre, BRADY, Gatorade, PLB Sports, Actively Black, Mercedes-Benz, Google, Under Armour, Oikos, Urban Outfitters, Topps, 5430 Alliance, and Nike. Notably, he is the first college football player to sign a NIL deal with Nike in 2024, as per On3. As of April 2025, Shedeur Sanders ranks No. 2 in both college football NIL rankings and NIL 100 rankings, as per On3.
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Shedeur Sanders' NIL deal tracker
| Date of Deal Announcement | NIL Deal Brand |
| 8/28/24 | Nike |
| 8/21/24 | Beats by Dre |
| 3/26/24 | 5430 Alliance |
| 11/20/23 | |
| 9/18/23 | Topps |
| 9/13/23 | Urban Outfitters |
| 8/24/23 | Beats by Dre |
| 2/12/23 | Oikos |
| 11/30/22 | Under Armour |
| 11/20/22 | |
| 11/14/22 | Mercedes-Benz |
| 10/19/22 | Actively Black |
| 9/28/22 | PLB Sports |
| 1/27/22 | Gatorade |
| 12/16/21 | BRADY |
| 8/01/21 | Beats by Dre |
Shedeur Sanders' Nike deal
Shedeur Sanders, the Colorado quarterback, signed a major Name, Image, and Likeness (NIL) deal with Nike. With Nike, he joins his father Deion Sanders in a partnership with the iconic brand (via On3).
Shedeur Sanders' Mercedes NIL deal
In November 2022, Sanders agreed on a deal with Mercedes-Benz, promoting the company's new electric EQB SUV. As part of this collaboration, he received a 2022 EQB model, which starts at approximately $55,550. This partnership was facilitated by WME Sports (via On3).
Shedeur Sanders' Gatorade NIL deal
In February 2023, Shedeur Sanders made history by becoming the first athlete from an HBCU to sign an NIL deal with Gatorade (via On3).
Shedeur Sanders' Google NIL deal
Sanders's partnership with Google was announced in November 2023.
Shedeur Sanders' Under Armour NIL deal
Shedeur Sanders signed an NIL deal with Under Armour on November 30, 2022. Under Armour is a sportswear company based in the United States that manufactures footwear and apparel.
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FAQs on Shedeur Sanders
A. Shedeur Sanders plays the position of quarterback.
A. Shedeur Sanders is 6 feet 2 inches tall.
A. Shedeur Sanders weighs 215 pounds.
A. Shedeur Sanders is from Dallas, Texas.
A. Shedeur Sanders attended Trinity Christian High School and later Jackson State.
