What is Shedeur Sanders' NIL deal worth?

Hailing from Dallas, Texas, United States, Shedeur Sanders is a senior quarterback for the Colorado Buffaloes. A former player for the Jackson State Tigers, he developed his football skills at Trinity Christian School in Cedar Hill, Texas, United States. He has been the recipient of the Jerry Rice Award, Deacon Jones Trophy as well as several other accolades in his college football career.

Shedeur Sanders' NIL deal worth

Shedeur Sanders NIL deals are worth for $6.2 million, as per On3 as of December 2024. His NIL deals include brands like Beats by Dre, BRADY, Gatorade, PLB Sports, Actively Black, Mercedes-Benz, Google, Under Armour, Oikos, Urban Outfitters, Topps, 5430 Alliance, and Nike. Notably, he is the first college football player to sign a NIL deal with Nike, as per On3. Additionally, Shedeur Sanders ranks #1 in both college football NIL rankings and NIL 100 rankings, as of 2024 as per On3. He also has a 2.5 million follower-count across social media profiles like Instagram, X, and TikTok.

Read More:- Shedeur Sanders Parents

Shedeur Sanders NIL deal tracker

Shedeur Sanders has numerous endorsement deals as a result of his various NIL deals. He has endorsement deals present with different brands like Beats by Dre, BRADY, Gatorade, PLB Sports, Actively Black, Mercedes-Benz, Google, Under Armour, Oikos, Urban Outfitters, Topps, 5430 Alliance, and Nike, with him being the first college football player to sign a NIL deal with Nike. He is earning $6.2 million from these endorsement deals as of 2024, according to On3.

Date of Deal Announcement	Nil Deal Brand
8/28/24	Nike
8/21/24	Beats by Dre
3/26/24	5430 Alliance
11/20/23	Google
9/18/23	Topps
9/13/23	Urban Outfitters
8/24/23	Beats by Dre
2/12/23	Oikos
11/30/22	Under Armour
11/20/22	Google
11/14/22	Mercedes-Benz
10/19/22	Actively Black
9/28/22	PLB Sports
1/27/22	Gatorade
12/16/21	BRADY
8/01/21	Beats by Dre

Shedeur Sanders Nike deal

Shedeur Sanders, the Colorado quarterback, recently signed a major Name, Image, and Likeness (NIL) deal with Nike, which will include footwear and apparel, as per reports. With Nike, he joins his father Deion Sanders in a partnership with the iconic brand.

Shedeur Sanders' Mercedes NIL deal

In November 2022, Sanders agreed a deal with Mercedes-Benz, promoting the company's new electric EQB SUV. As part of this collaboration, he received a 2022 EQB model, which starts at approximately $55,550. This partnership was facilitated by WME Sports.

Shedeur Sanders' Gatorade NIL deal

In February 2023, Shedeur Sanders made history by becoming the first athlete from an HBCU to sign an NIL deal with Gatorade. As part of the deal, Sanders promotes Gatorade’s focus on performance and hydration through campaigns and public appearances. The exact financial terms of this deal have not been disclosed, as of December 2024.

Shedeur Sanders' Google NIL deal

Sanders' partnership with Google was announced on November 2023.

Shedeur Sanders charity work

Shedeur Sanders has also engaged in charity work off the field. He visited Fred Thomas Park and presented equipment and uniforms worth $45K to the N.E.D. Falcons Youth Organization, as per Sports Illustrated. This was done through his partnership and NIL deal with Gatorade. They also received a Gatorade Equity of $5K in Sports Community Grant as per Sports Illustrated.