
Shedeur Sanders is an American football quarterback who played for the Colorado Buffaloes in the 2024 season, representing the University of Colorado Boulder in the Big 12 Conference. A former player for the Jackson State Tigers, Shedeur completed his schooling at Trinity Christian School in Cedar Hill, Texas, United States. He has been the recipient of the Jerry Rice Award, Deacon Jones Trophy as well as several other accolades in his college football career, as of February 2025.
One of the top prospects in the 2025 NFL draft, Shedeur Sanders won't be attending the 2025 NFL draft which will be held in Green Bay as mentioned by him on his podcast, 2Legendary.
Shedeur Sanders' NIL deal worth in 2025
According to On3's data, Shedeur Sanders NIL deal is worth $6.5 million, as of February 2025. His NIL deals include brands like Beats by Dre, BRADY, Gatorade, PLB Sports, Actively Black, Mercedes-Benz, Google, Under Armour, Oikos, Urban Outfitters, Topps, 5430 Alliance, and Nike. Notably, he is the first college football player to sign a NIL deal with Nike in 2024, as per On3. As of February 2025, Shedeur Sanders ranks #2 in both college football NIL rankings and NIL 100 rankings, as per On3.
Read More:- Shedeur Sanders Parents
Shedeur Sanders' NIL deal tracker

Date of Deal Announcement | NIL Deal Brand |
8/28/24 | Nike |
8/21/24 | Beats by Dre |
3/26/24 | 5430 Alliance |
11/20/23 | |
9/18/23 | Topps |
9/13/23 | Urban Outfitters |
8/24/23 | Beats by Dre |
2/12/23 | Oikos |
11/30/22 | Under Armour |
11/20/22 | |
11/14/22 | Mercedes-Benz |
10/19/22 | Actively Black |
9/28/22 | PLB Sports |
1/27/22 | Gatorade |
12/16/21 | BRADY |
8/01/21 | Beats by Dre |
Shedeur Sanders' Nike deal
Shedeur Sanders, the Colorado quarterback, signed a major Name, Image, and Likeness (NIL) deal with Nike. With Nike, he joins his father Deion Sanders in a partnership with the iconic brand (via On3).
Shedeur Sanders' Mercedes NIL deal
In November 2022, Sanders agreed a deal with Mercedes-Benz, promoting the company's new electric EQB SUV. As part of this collaboration, he received a 2022 EQB model, which starts at approximately $55,550. This partnership was facilitated by WME Sports (via On3).
Shedeur Sanders' Gatorade NIL deal
In February 2023, Shedeur Sanders made history by becoming the first athlete from an HBCU to sign an NIL deal with Gatorade (via On3).
Shedeur Sanders' Google NIL deal
Sanders' partnership with Google was announced in November 2023.
Shedeur Sanders' charity work
Shedeur Sanders has also engaged in charity work off the field. He visited Fred Thomas Park and presented equipment and uniforms worth $45,000 to the N.E.D. Falcons Youth Organization, as per Sports Illustrated. This was done through his partnership and NIL deal with Gatorade. They also received a Gatorade Equity of $5,000 in Sports Community Grant, as per Sports Illustrated.
FAQs on Shedeur Sanders
A. Shedeur Sanders is son of Pro Football Hall of Fame cornerback Deion Sanders
A. Shedeur Sanders honed his football skills at Trinity Christian School in Cedar Hill, Texas, United States.
A. Shedeur Sanders stands at 6-foot-2.
A. Shedeur Sanders is 23 years old as of February 2025.